SMALL BUSINESS NEWS _________________________________________ VOLUME 20, No. 9 * September 1995 ======================== TOP OF THE MONTH ===================== Cayetano Doing What No Other Could Do BYE BYE UNION DOMINATION IN HAWAII? Only President Richard Nixon, a conservative, "anti-communist" Republican, could have opened China and its communist regime to the U.S. during strong anti-communist feelings in 1972; only liberal, pro-union (union-backed), big government Democrat, Governor Benjamin Cayetano could start the process to break up state government's stranglehold, as well as the impact of the HGEA and other public worker union domination in Hawaii during 1995. It is unprecedented: the first multiple layoffs of state unionized workers in Hawaii's history have been announced by Cayetano's Administration. In a slug of irony, it is the union that coerced its members and the public to support Cayetano's election last November, (HGEA) that may be the first to feel the indignity of losing its political grip on this State. This could be a Labor Day like few others in Hawaii's past. If the Administration stays the course and doesn't succumb to union pressures. The winds of change are swirling; there may be hope yet that Hawaii can reverse its anti-business climate and get back on the path to economic prosperity. If the 40-year death grip on this State's economy can be loosened. Priority budgeting is coming to Hawaii. Privatization is on its way. Smaller government is to be a reality. Hawaii's hostile business climate may improve quicker than expected. The unions may choose to attack Cayetano, but it is the arrogance and avarice of union bosses, and their political cronies, not the rank and file, that has brought this condition to the fore. Former Governor John Waihee, another union creation, caused the fiscal and economic excesses that brought this situation about; Cayetano, if he stays the course, has the ability to steer the state in a new direction; one that will ultimately benefit both private and remaining public sector employees. ___________________________________________________ Share N' Tell Business Forum September 20 INCREASE SALES, LOWER COSTS; SURF THE NET AND SATISFY CUSTOMERS SBH Members and their guests will have an outstanding Share N' Tell Business Forum program to choose from on Wednesday, September 20, from 10:30 a.m. to 1:30 p.m. at the Oahu Country Club in Nuuanu. (SBH's unique Share N' Tells have been held from 1982 until 1995 at the Kahala Hilton Hotel until its closure for major renovations and ownership change at the end of January). SBH knows that members will enjoy the beauty and fine service at OCC this month. Please note, that because of the location, a maximum of 70 persons can be accommodated and it will be first come, first served only. Advance paid reservations required. There are 8 outstanding table topics to choose from, each designed to improve your business while lowering costs. Facilitator Cliff Slater will help you determine where the edge of your business is, and how to recognize signs that you're there. Additionally, there will be marketing and sales assistance, tips to help you hire better employees, how to improve your customer relations and business surf the internet. SBH Share N' Tell Business Forums are designed to help you do more business and solve problems. They represent one of your major member benefits. Members are encouraged to bring guests to this month's event. Networking, business socializing and education are part of each SBH Forum. But reserve now! You can choose from among the following 8 table-topics (please list both your first and second choices) and excellent business facilitators on Wednesday, September 20 at the Oahu Country Club: "Knowing Where Your Business Edge Is," Cliff Slater, Maui Divers of Hawaii, Ltd.; "Customer Satisfaction: How to Train Your Employees" Cindy Rasmussen, Worldwide Store Fixtures.; "Practical Tips for the Sales Professional," Claude Doughtie, Kaeser and Blair, Inc.; "Meeting Magic: How to Conduct a Successful Meeting," Pamela Gottlieb, Shared Resources; "Motivating Your Sales Force," Bob Baer, Robert J. Baer Marketing; "Marketing Your Business on the Internet," Robert "Rabbett"Abbett, H-4, Hawaii's Data Super Highway; "Winning and Collecting in Small Claims Court," Paul Swengler, The Law Book Store , and "An Alternative to Paying Income Tax" Dan Sumberaz, CPA, The Proper Perspective CPA Services. Members are also encouraged to utilize the SBH business exhibit tables and to bring brochures, products, or complimentary items for other members. There is no additional charge. It is a good opportunity to host employees or business associates as your guest. A full luncheon program with introductions of all participants completes the 3-hour business Forum. The cost of the SBH Share n' Tell Business Forum is only $25 and includes the entire program, luncheon and parking. It will be a good business investment. ___________________________________________________ SBH SUES CITY OVER SECRET RAIL SETTLEMENT Joining columnist Robert Rees and former City Council Chair Arnold Morgado, SBH's Sam Slom, filed a lawsuit against the City & County of Honolulu August 1, for the release of "secret" settlement details between the City, and Oahu Transit Group (OTG), over the failed rail transit scheme three years ago. Colleen Sakurai & Randall Sing represented the Plaintiffs. OTG had sued the City for $19 million, based on promises made by the City to OTG, and for money advanced for a City-suggested "citizens group" pr scheme to drum up support for the fixed rail construction project. A Disputes Resolution Board in San Francisco ruled the City owed $9 million to OTG, but details were secret. Taxpayers stand to foot the bill. Plaintiffs seek to make public all exhibits and testimony in the matter. ___________________________________________________ Saturday, September 9 HARRY BROWNE TO SPEAK TO LPH Best-selling author, ("How I Found Freedom in an Unfree World," "You Can Profit from a Monetary Crisis"), economist, investment analyst and lecturer, Harry Browne, will keynote the '95 Libertarian Annual Conference, Saturday, September 9 at the Ala Moana Hotel, Plumeria Room. The conference (4-9pm), program and dinner are open to the public. Browne has announced he is running for President on the LP ticket in '96. Browne is the author of a new book, "Why Government Can't Work." He will speak on that topic at the dinner portion of the program, at 6 pm. Other local Libertarian business leaders will speak during the Conference too. Cost for the Conference is $25 in advance or $30 at the door (if space is available). For information and reservations, call Dr. Blase Harris, M.D. at 595-8261. ___________________________________________________ VISION 2000 HEALTH CARE CONGRESS MEETS SEPTEMBER 8 A community-wide effort to address health care issues related to cost containment, while assuring health care access and quality are maintained or improved, is the goal of "Vision 2000," a coalition of community leaders. The Vision 2000 Planning Committee organized in early 1994 and includes Small Business Hawaii. A permanent private Hawaii Health Council will begin operating this month and includes representatives from business, government and labor. Vision 2000 will hold its Health Care Congress to review, amend and adopt action plans involving many areas of health care and delivery developed by the Planning Committee during the past 18-months. Participants will have an active role in shaping the final adopted policies. The Congress will be held at the Sheraton Waikiki Hotel, Friday, September 8, from 8 am - 5 pm. Many community speakers and health care providers will take part including, Governor Cayetano and keynote speaker, Dr. Gail Wilensky, senior fellow of Project Hope, an international health foundation, and an internationally recognized expert on health policy and financing issues. She will speak at lunch on, "Inside Washington- -the New Republican Majority- Where Are They Going?" It promises to be a thought-provoking update on the health care issue. The cost of registration is $50. For information, contact the Honolulu County Medical Society at 536-6988. SBH is participating in this event and urges business employers to do the same. ___________________________________________________ Nov. 3 at Hawaiian Regent BUSINESS PLANNING FUNDAMENTALS Wouldn't you like to learn more about sexual harassment laws, occupational safety and health problems, the disability act and taxes that can impact small businesses? The Chaminade University Tax Foundation and Chaminade University of Honolulu are sponsoring "Fundamentals for Business Planning,"a one-day seminar geared specifically toward small businesses. Join Roy M. Adams, attorney at Schiff Hardin & Waite of Chicago when he does a presentation on, "Investment Driven Tax Planning;" Barbara A. Petrus, attorney at Goodsill Anderson Quinn & Stifel of Honolulu, covering "Sexual Harassment--- -Who's Sorry Now;" Greg S. Thorp with the State Department of Labor and Industrial Relations speaking on, "Safety and Health Programs: Can Employers Become HIOSH Proof?" and Bruce M. Clark, president of Accessibility Planning & Consulting, Inc. of Honolulu, discussing, "The Americans With Disabilities Act- -Avoiding Litigation and Cost Containment." William S. Villafranco and Peter DeLisser of Alpha Investment Management, Inc. of New York, are the luncheon speakers. For a brochure on this seminar, or more information, call June or Gail at Chaminade University Tax Foundation at 946-2966 or fax 943-3140. The special $50 SBH member rate is good only until October 15; thereafter the fee is $95. Proof of current SBH membership required. ___________________________________________________ REDISCOVER HAWAII KAI On Veteran's Day weekend, November 11- 12, Koko Marina Shopping Center, Hawaii Kai Towne Center and Hawaii Kai Shopping Center will jointly host a grand community-wide celebration to commemorate the long-awaited completion of Kalanianaole Highway. The two-day extravaganza, themed "Rediscover Hawaii Kai," will offer lots of fun and exciting activities, food and entertainment for the whole family. The event will celebrate the end of construction and reintroduce residents and visitors to the many activities, attractions, restaurants and shops in the Hawaii Kai area. Over the course of the weekend, various events will be held concurrently at all three shopping centers. Plans are being made to provide a public ferry service across the Marina and ground transportation so participants can conveniently enjoy all activities. The goal is to create a thoroughly memorable experience unlike anything previously done in Hawaii Kai. The idea for the celebration began with Hawaii Kai resident Murray Luther, who is spearheading the planning process. Luther is no stranger to planning major public events. Before his retirement, he coordinated two World's Fairs, in Seattle and Spokane, WA. Now, he's turned his sights on creating a fitting celebration to rededicate Hawaii Kai, East Honolulu's most vibrant community. Organizers plan to sell buttons in a program similar to the HVB Aloha Week Ribbon, to help defray the cost of producing the celebration. The shopping centers are joined on the planning committee by representatives of the State Department of Transportation, the State Legislature, Hawaii Kai Rotary Club, Small Business Hawaii and the Lion's Club. ___________________________________________________ WHITE HOUSE DELEGATES TELL ALL The Women in Business Committee (WIBC) of the US SBA, in cooperation with NFIB, Small Business Council and SBH, presented an August 16 breakfast meeting on the "Progress and Prospects for Small Business." The Pacific Club Forum featured 8 of the 15 Hawaii small business delegates to the recent (June) White House Conference on Small Business. Local media coverage in June was inadequate. The delegates reviewed key resolutions adopted in Washington and delivered to the President and Congress. Members of the new Implementation Task Force discussed follow up efforts to bring the same initiatives to the state and county levels, and answered owners' questions. The delegation announced plans for a Hawaii Small Business Congress to be held in Honolulu November 10-11, 1995. ====================== SMALL BUSINESS VIEWS ====================== By Sam Slom, President, Small Business Hawaii Outrageous, is the only way to describe the excessive outpouring of concern and media ink for the 600 public employees (out of a total of 68,000) given notice of possible layoffs-- the first such action since statehood. The initial layoffs were of "vacant" positions. That's tough. It is difficult for anyone to lose a job in tax hell Hawaii, but where are all the tears for the thousands of private employees who have lost their jobs, BECAUSE of the bloated State government payroll? And where are the tears for the hundreds of job-creating, tax-paying businesses that have gone bankrupt, shut down or forced to relocate to the mainland because they could no longer afford to support the BLOATED state government bureaucracy? Let's get our priorities straight. The tears are for the death of the HGEA union stranglehold on our government and economy. Boss Okata of the union had the chutzpa to demand a GET tax increase to save the jobs of his union public employees. "Union forever," has a different meaning in the People's Republic of Hawaii. Public employees have gotten long notices of possible layoff (90 days), extra help and training and continue to receive benefits-- at taxpayer expense. None of this accrued to laid off private sector employees. And the elaborate (and laughable) "bumping process" is designed to protect those who have been in government the longest -- the encrusted bureaucracy-- while removing the newest, youngest and lowest-paid employees. You can't eliminate just a few state jobs and hope for a major budget savings; especially when you make it clear to the unionized workers, that they may be back, just as soon as the economy improves or money can be found. Desmond Byrne of Common Cause said it best: "the Governor's operating on the problem like a surgeon who is not board certified." The State Tax Department's recent get tough policies and raid on small businesses, while continuing to make deals with bigger businesses (and those that have been loyal Administration campaign contributors in the past, is bogus. It took 9 special tax agents to strong arm their way into a small business gas station to confiscate $800 in cash for alleged back taxes owed from the bewildered owner while customers watched. Book 'em, Dan-O. And State Consumer Protector, former Legislator and Judge, Russell Blair, wants businesses to cease their "deceptive practices" of adding the General Excise Tax (4%) to the final cost of sale items (because the GET is not a sales tax but rather a gross income tax on the seller). 'Course this flies in the face of previous IRS, state tax and attorney general rulings and decades of accepted practice. Hey, Russ, we could solve all our problems: ELIMINATE THE G.E.T.! As we in SBH (and PBN's George Mason) keep saying: NO BUSINESS PAYS TAXES; ONLY CONSUMERS PAY. So, it is the State that is deceptive in having taxpayer-voters believe they don't have to pay taxes and that they are entitled to a free lunch. The State's frivolous lawsuit against State Farm Insurance, brought by Insurance Commissioner, and former State Legislative Judiuciary Chairman, Wayne Metcalf, is ludicrous and an insult to the First Amendment. The independent hearing officer thought so too. These folks in state Government obviously don't have enough work to do. (But they're not on the list of layoffs). I'm not a member of the Bumpy Kanahele fan club but I think he has gotten a raw deal from the government. He was seized-- a "political prisoner" he says-- and denied bail because he allegedly harbored a (tax) fugitive and is a "flight risk." Flight risk? Murderers and rapists here have more walking rights. Then, the government started talking about guns, stashed weapons and militia in the "Nation of Hawaii" in Waimanalo. Give us a break! Can we expect Janet Reno riding in on a tank? The government's actions will only make Bumpy -- and sympathizers -- stronger, and show government's paranoia concerning sovereignty for all of us. Who says there is no interest in Privatization here -- the daily media, the HSTA? Reason Foundation's Bob Poole returns to Hawaii from Los Angeles with William Eggers Tuesday, August 29 at the Pacific Club, sooner than expected, because there is privatization in the air in Hawaii. Orson Swindle, who is now doing a twice daily 2-minute report on KHVH radio (7:20 am & 5:20 pm) got mega media coverage on CNN during the Ross Perot get together in Dallas. He also butted heads editorially with liberal Michael Kinsley and the latter is bleeding. Swindle is expected to retire Congressman Neil Abercrombie in '96. Pacific Business News quotes a recent U.S. Bureau of Labor Statistics study showing Honolulu rates next to last -- #99, LA is #100- in employment growth from 1992- 94, and one of only 4 of the areas experiencing a decline over the 3-year period. Happy Labor Day! ___________________________________________________ HOW ABOUT A SMALL BUSINESS UNION? By Susan Kinsler, Aloha Indoor Tanning After writing last month's article explaining why the Tax on the Tax (that all small business owners must pay) is so unfair I was accused of being incredibly naive by a very powerful man who's been around Hawaii politics for years. I was told that in Hawaii the Unions control everything. "If you want to run for office and you aren't a friend of the Unions - you'll lose. Once in office - you won't want to do anything that upsets the Unions for fear of not being re-elected. And, if you have an idea you'd better get the approval of the Unions before attempting to implement it." He went on to state that that's why the Tax on the Tax will never change. "Whenever the State needs money the first thing that's ever done or thought about is raising the GE Tax. The Unions don't care about the Small Business Owner. Small Business Owners do not contribute to Union treasuries nor do they vote for Union officials." I half heatedly listened not wanting to believe a word that was said. Then I read the next day's front page headline, "HGEA Chief Asks To Save Jobs by Raising Tax..." The article went on to quote Russell Okata, executive director of the 23,000 member Hawaii Government Employees' Association. "Okata's proposals include: Increase the state's 4% general excise tax an unspecified amount to raise at least $30 million a year." Reading that article was a sobering experience. It takes a while but I finally "get it." Mr. Okata has publicly declared war on all Small Business Owners in Hawaii. It's us against them and that's tragic. A true Civil War where family members must fight family members for what family doesn't have a near and dear who's a government employee and/or a small business owner? I for one hate to fight for my rights while selling out the rights of others but that's the position that Mr. Okata has put us all in. In our effort to survive, we'll have to mention the obvious. How much revenue for this almost bankrupt State are the government employees responsible for? Just exactly how much money do they bring with them to their jobs and then turn over to the State? Now, how much money does the State receive from each Small Business Owner each month? If the State were to raise the GE Tax, many of us would be forced out of business. The how much revenue would the State receive? Hey Mr. Okata, does the saying, "...biting the hand that feeds you" or "killing the goose that lays the golden eggs" have any meaning for you? This is what some call a "no brainer." The only logical solution to the almighty Unions in NOT to fight them - but to JOIN them. Let's become a Union of Small Business Owners. As EMPLOYEES of this State (tax collectors) who don't even make minimum wage - we'd probably qualify. Then we could go on strike. What would it do to this State if every Small Business Owner withheld their GE Tax for ONE MONTH? What would it do to the Newspapers if every Small Business Owner withheld their ads (display as well as classified) for One Month? Do you think they'd start writing about us and our causes and maybe even print some of our letters? Ignoring the White House Conference on Small Business was shameful on their part. Let's show the Okatas et al who really has the power. Let's prove that we're a force to be reckoned with. Let's think UNION! _______________________________________ HAWAII'S FI$CAL HEALTH by Fred Hemmings The Honolulu Advertiser article by Bill Kresnak (July 30) regarding the Fiscal crisis is indicative of the problem and the Advertiser's complicity. I am not a trained journalist, but I do know that there are two sides to the story and the media should be FAIR in reporting the whole story. In local politics I have heard said, even by reporters, that the Republicans are irrelevant. Not so, though it appears the main stream media is trying to make it so. Feelings aside, let's examine some facts. First of all, I am grateful that at least there was an article about where the deficit came from. Politicians who mess up sometimes cover by saying "let's not play the blame game." If we are faced with a government and economic crisis, we must find the cause and remedy. The remedy being the side of the story the Advertiser failed to report. Here are facts that may have been pertinent to the story: 1. Ben Cayetano as a legislator and Lt. Gov. was a leader in creating the budgets that are driving us bankrupt. Even A+ is not means tested, costing many millions. I did offer an alternative called "parents choice" that was means tested and run by the private sector via vouchers. Check your files. 2. Ben Cayetano is making budget cuts because he has to. Where was he when Republican legislators decried the bloated budget that EXCEEDED constitutional spending limits? The Democrats did knowingly circumvent spending limits. In some states that alone would be a crime. 3. I did vote no against the bankrupting budgets and the boondoggles such as the "Housing" initiative. The Advertiser reported on it. 4. The current budget increases spending by 11% or $600,000,000 per year with no reform or "change" in sight. Ben Cayetano is a big spender. Republicans voted NO. 5. No one has reported that besides excessive spending that another reason for the deficit is declining TAX revenues. Once again check the records, I voted against Waihee and Cayetano TAX increases. I offered TAX cuts. Cayetano and the Democrats are advocating tax increases to reduce the deficit, tax increases on the poor I might add. Tax revenues are down because of excessive taxes. Cutting taxes could increase revenues. Reagan and Kennedy tax cuts did increase revenues to government in all levels of income. Conversely, the "luxury" tax of the 1990 Fed budget destroyed jobs and reduced revenue. 6. Every problem we are faced with is a result of failed Waihee, Cayetano and liberal Democrat policy which I consistently opposed and offered a positive alternative to. 7. I am amused that you allow Ben to use terms "government is too big and inefficient." Readers should recall Ben's "big and inefficient" sheriff's dept. Are the same guys still there? Now you are saying, who cares? I am out of office and no longer am relevant. Not so; I am very active fomenting a conservative revolution for Hawaii. The last election substantiates that 63% of the voters are yearning for a change, an honest change will NOT come from Democrats ideologically wedding to the government formula that has created the problems. The Advertiser endorsed and supported Waihee and Cayetano. Editors should NOT interfere with fair reporting of the whole story concerning Hawaii's government crisis. Who is speaking out for and leading the conservative cause in Hawaii? Whether the liberals and some of the media like it or not there is a conservative revolution going on nationally. My intention is to have the same happen here. Hawaii deserves to be liberated before Cuba. _______________________________________ EMPLOYEE PERFORMANCE APPRAISALS By Pamela Gottlieb, Shared Resources Communication with employees enables them to do their jobs more effectively. Part of this process, when used correctly, is the Performance Appraisal System. Appraisals should be used as a management tool to clarify mutual expectations, maintain effort toward achieving set goals, set objectives for the upcoming performance period and supply feedback to the employee about their overall performance as well as performance in specific areas. Regular feedback, good and not so good, is necessary to develop and maintain productive employees. When reviewing the appraisal with an employee, nothing indicated on the form should come as a surprise tot he employee. The saying goes "If you don't know where you're going, no wind is favorable to you." This is also true of employee performance. If an employee does not know what is expected, how can they be expected to perform? Employees need and deserve to know how they're doing and what they can do to improve their performance, as well as their opportunities for advancement and salary increases. The formal appraisal process also gives the manager the opportunity to reinforce corrective actions, additional education or training needs that may be required for the employee. Following are ways that you can enhance your performance appraisal system, making it an effective management tool. * Appraisals should be conducted on a regular basis and at least once a year. Quarterly or semi-annual appraisal allow for more communication and opportunity for development. * Appraisal forms should be simple and easily completed. If the forms are cumbersome and difficult, they will not be utilized properly, if at all. Everyone is trying to do more with less these days, so time must be well spent. * Appraisal forms should evaluate objective as well as subjective performance qualities. Objective performance includes attendance and punctuality, while subjective performance includes the ability to get along with others. * The appraisal forms should be directly tied to the individual's job description. Areas that are critical to the successful completion of duties associated with the position must be clearly defined. You shouldn't rate someone's ability to get along with others if they never have contact with other people. * Schedule a time to review the appraisal with the employee in advance, giving them time to prepare. Set aside 30 to 60 minutes of uninterrupted time for this session. Set the employee at ease when you begin. Employees are understandably anxious about this process, especially if the possibility of a raise exists. * All managers and supervisors who complete performance appraisals must be trained in how the ratings work and what they mean. All department and managers need to be consistent in their definition and application of the ratings. A "4" must be a "4" in everyone's eyes. Inconsistency in this area can be cause for lawsuits. * Ratings and comments should be honest. Don't try to be nice to the employee, as this is supposed to be an objective evaluation of the employee's performance. Rating the employee higher than they are actually performing can get you into serious trouble. * Don't make promises that you can't keep. Don't tell the employee that their promotional potential is a "10" if they don't have the skills or training to be promoted. Instead, offer them concrete options and help them to create a plan that will get them to the next level. * Discuss the definitions of the ratings with the employee, giving examples. It's important that you both have the same understanding of the terms and expectations. * Use examples to illustrate as many points as you can, both for what the employee is doing right and what they are doing that needs improvement. Use non-subjective language whenever possible. Instead of saying "You're always late," state "You were late 14 times last quarter." * Focus on performance and behavior, not on the person. Human nature dictates that if someone is "attacked," they immediately become defensive. This atmosphere is definitely not conducive to improving performance or employee relations. * An average performer (not employee) should be rated as an average performer. It is perfectly acceptable for a stellar performer to be excellent, however, none of us are perfect. always strive to have at least one area that the employee can concentrate on for improvement during the next performance period. If an employee's performance is sub-standard, be certain to document it, and focus them on the two or three areas of greatest importance for immediate improvement. Too many things to work on at the same time usually means that nothing gets positively improved. * End the performance appraisal on a positive note, even if the appraisal has pointed out several flaws in the person's performance. You want the employee in a state of mind that makes them want to get to work on improving their performance. * Your expectations must be clear, as well as the consequences of them not being met. One of the worst things that can happen, should you find yourself in a situation where you have to fire someone for poor performance, is to have years of satisfactory performance appraisals in the employee's file and the employee with no clue as to why they are being let go. This is a breeding ground for lawsuits! * An effective instrument to facilitate communication and understanding is an employee's self evaluation of performance. Most of us tend to be highly critical of ourselves, and as long as the employee must detail both their strengths and their and their weaknesses, this process achieves its objectives. Let the employee let them tell you where they want to go. By allowing the employee to take an active rather than passive role in the appraisal process, confusion and misunderstandings can be drastically reduced and the employee tends to feel more a part of things and a stronger sense of commitment to the company. Everyone wants to be listened to, including your employees. We all believe that our comments and input are valuable and important. A properly executed performance appraisal system can enhance employee performance, increase vital communications, correct unacceptable performance and provide you with a solid background for promotions, raises and, when necessary, disciplinary action. _______________________________________ EQUAL REGULATIONS AMONG THE TRADES.... NOT! by Michele E. Harris, Licensed General Contractor President and P.R.M.E., Blue Moon Builders, Inc. This state has made it their business to regulate just about every vocation. The intent of this is often debated (and questioned; Thank you Mr. Rowland--see SB NEWS, August, 1995), as the pros and cons of licensing are numerous and considerable. Whatever the reason, government regulation of vocations should allow for equity between trades, as it would be unreasonable and unfair to consistently hound one profession more than another... or is that the case now? Our leaders missed the boat, and likely without accident. Take a moment to look in the white pages of your phone book under the Hawaii State Government; DCCA (page 8). There is one highly influential vocation not regulated by our state. They wield more power than any of the other listed professionals; when your doctor is no help, you will seek aide from this service. Yet they are precluded from accountability to the public and our government. Why? Perhaps because they make up the majority of our governing body. Maybe since they know (and can manipulate) the rules better than the rest of us they consider themselves above public reproach. Who belongs to this elite group? Attorneys. And because they claim to oversee themselves (via the Bar Association) they are absolved of accountability to the public. I have been blessed with talented and attentive legal representation; and have not found need to file a complaint against a legal practice. I know of others who have suffered from legal malpractice and it seems the only avenue for solving this is filing a lawsuit. Convenient, isn't it? Unregulated and undaunted by RICO, attorneys collect fees to "reprimand" colleagues. Any other industry would love to be responsible for their constituents. There are associations in almost every profession that are operated by leaders in that trade. The ABC, BIA and GCA are three examples in the Building Community. Trade associations are more likely better equipped to regulate and reprimand professionals within their field of expertise. And they probably wouldn't charge $200+ an hour to pursue questionable activity. According to the DCCA, the courts regulate and reprimand attorneys. However, the "District Court Information Specialist" does not take complaints and/or inquiries regarding attorneys and will direct your call to the American Bar Association. I doubt that the ABA is an uniformed of industry standards and practices of attorneys as RICO officials are when they investigate complaints against other vocations. Let's even up the playing field. Make all vocations equally accountable to the state or grant each trade the freedom to regulate their colleagues. _______________________________________ HOW TO PUBLISH YOUR BOOK by Rich Budnick, Aloha Publishing Have you always wanted to write a book? People respect authors. They'll look up to you as an expert on the topic you have written about. Furthermore, it gives your business credibility and sales potential that you can't buy with any amount of advertising. That's good news for entrepreneurs. Not only will you attract attention with a book publicity, but you can use your book as a "thank you" gift to encourage business with current and future customers. Today, thanks to computer technology and desktop publishing, thousands of people are enjoying the dignity of being called "author". If you've got a book inside you that's anxious to be published, then join the crowd, as several SBH members have done. Most people write a book for one of three reasons: 1) they write for love of the subject, without concern for earning profit; 2) they want to make a lot of money writing about a subject they think will sell; and 3) a combination of a desire to write for love and profit. Some people have called me Hawaii's most successful self-publisher. I've written and published three books which have sold 24,000 copies, including a former #1 Hawaiian best seller. More than that, I've taught others the lessons I've learned and helped many people experience the joys of publishing. Some authors choose to find a publisher, while other prefer to self-publish. If you decide to find a publisher, you may have to find an agent first, or your manuscript will be returned unopened or unread. On the other hand, fussy editors commonly nit-pick numerous changes on every page of your book. The publisher pays for your book printing, and you wait for a year or longer for your book to be printed. Then you sit back and wait for the royalties, which usually don't amount to much. Most mainland publishing firms won't support your book with an advertising or publicity campaign unless they think your book is likely to sell tens of thousands of copies. For 90% of all authors, this sad truth is a bitter pill to swallow. So...if you're going to do all the marketing and publicity yourself, why not self-publish? Self-publishers control the entire process. You hire someone to layout your book, hire a printer, and bingo, 6-8 weeks later your books arrive. Now the real work begins with marketing your book for sales. Don't lose sleep waiting for book reviews that may never come. If you've invested a year or two of your life and $3,000-$20,000 in researching, writing and printing your book, you must learn how to gain news attention without relying on book reviews. Bookstore sales are directly dependent on newspaper and TV stories about your book. You must recognize the news value of your book, and maximize every opportunity to sell to carefully targeted audiences. The odds are, you may sell 1,000 - 5,000 copies of your book. Few books sell 10,000 copies unless you have a topical book, you know how to obtain publicity, and you have an exceptional marketing plan. If your tropical book has a national audience, then you have a good chance to sell 5,000 or more books. I've counseled authors who know their subject, but need help in developing an attention-getting cover (the most important part of your book), sell a news worthy ideas to a reporter, create a direct mail list of potential book buyers, and develop an effective marketing plan. You've got to know your audience, then seize every opportunity to inform them about your book. If there's a book inside you: write it, publish it, and sell it! Editor's Note: SBH member Budnick has written and published three books: Hawaiian Street Names, Maui Street Names, and Stolen Kingdom. He teaches book publishing workshops and provides consultations about book publishing. You may call him at 395-1161. _______________________________________ IS AT-WILL EMPLOYMENT AT RISK? by Kawika Holbrook, ALTRES Inc. It was once a cornerstone of free-enterprise philosophy. Today it is almost dead. Until the early '80s, most states recognized the common-law doctrine known as "employment at will." The "at will" principle held that someone could be fired for a good reason, a bad reason, or no reason at allas long as the firing wasn't discriminatory or doesn't violate a collective bargaining agreement. By 1989, however, courts in 45 states accepted several theories that eroded the "at will" rule, giving rise to claims for wrongful termination. Among them was the "implied contract" exception, which job rights may be inferred when no explicit contracts exists. Sometimes rights are construed from poor language in employee handbooks. Calling workers "permanent employees" is an example juries often hear. There is no federal wrongful-termination law, so fired employees bring action in state courts, often adding on a discrimination claim. In fact, multiple charges are the norm. Rarely do claimants sue for discrimination alone. They also sue for battery, for negligent hiring, for negligent retention, or intentional infliction of emotional distress. All of these have unlimited punitive and compensatory damages. And they can be brought against companies and individuals alike, so managers' personal assets are now fair game. Have a labor attorney review your company policies, procedures and handbooks. And be wary of companies that promise to absolve you of termination liabilities. The only way they can do that is if they hire, employ and fire the people you manage. Kawika Holbrook researches employment issues for Honolulu-based ALTRES Inc. ALTRES employs workforces at thousands of companies nationwide. _______________________________________ HAWAII'S LEGISLATORS BENEFITTED FROM MILWAUKEE CONFERENCE by State Senator Whitney Anderson (R) As one of the legislators who attended the Annual Meeting of the National Conference of State Legislatures I would like to take this opportunity to respond to the criticism voiced about this trip. During my years in the Legislature I have attended a number of these Annual Conferences because they afford those of us who represent the most isolated of the fifty states an opportunity to learn. We gain a great deal of valuable information from the lectures, forums and presentations and from our discussions with legislators from the other states on how they are dealing with basic problems that are common to us all. In addition, this time we were able to consider the ways in which the various state governments are approaching the question of the new Federal-State relationship under the present Congress, most particularly "block grants". The inter-change of ideas and views is a positive contribution to our ability to deal with the issues that Hawaii faces. Because of our distance from the mainland it is difficult for us to attend the many regional conferences and workshops that the NCSL offers during the year. Therefore, this Annual Meeting is our best opportunity to keep abreast of current activity in the rest of the country. This is most definitely a "working" meeting and one or two legislators could not possibly cover all of the material presented. While there I attended meetings that covered Model Legislation for Domestic Violence, Federal Wetlands Regulation, Deficit Reduction and Federal Agricultural Program, Unfunded Mandates and Federal Tax policy Affecting the States, How shall Privatization be Evaluated?, Fundamentals of Sound State Budgeting Practices, Guarding Against Domestic Terrorism, Building a Re-Employment System, Ending Domestic Violence, among others. I find it disappointing that the leadership of our political parties, the Administration and the news media are reluctant to defend the participation of legislators from both political parties in this meeting when they are aware of the benefits that accrue to the legislative process. We cannot practice a policy of ethnocentrism in a world that is becoming more and more interdependent. Finally, I hope that both the House and Senate leaders will designate individuals to work on bringing one of the NCSL Annual Meetings to our Convention Center. The attendance of over five thousand would be a real contribution to its success and would introduce Hawaii to attendees from all parts of the mainland. __________________________________________ If you are copying this information for redistribution or web-posting, please contact Mel at macpro@lava.net for permission. This publication is Copyrighted 1995, Small Business Hawaii. No part of this newsletter may be reproduced without the prior, written permission.